Key Moments:
- EveryMatrix platform now provides customers with access to Xtremepush’s AI-powered CRM and loyalty services
- Operators can leverage real-time data, hyper-personalized messaging, and gamification features
- Xtremepush will roll out additional services, including Agentic AI, after a successful launch phase
Strategic Collaboration Strengthens Customer Engagement
EveryMatrix clients around the globe are now able to utilize the full suite of Xtremepush’s CRM and loyalty marketing capabilities, following a new partnership between the two companies. This integration brings enhanced engagement tools and advanced gamification features to EveryMatrix’s proprietary platform, designed to support operators in building deeper player loyalty and maximizing player value.
Innovative Technology Fuels Operator Performance
Xtremepush’s holistic data approach is distinguished by its Single Customer View, which collects real-time insights from multiple sources. Operators using EveryMatrix can now deploy hyper-personalized CRM campaigns, omni-channel messaging, and gamification functionalities through existing integrations. AI-driven automation and data analytics further enable revenue growth by enhancing engagement and retention strategies.
Leadership Perspectives
Tommy Kearns, CEO and co-founder at Xtremepush, said of the partnership: “EveryMatrix has built a well-earned reputation for being a provider of best-in-class sports betting and gaming solutions for its operator partners, and we’re pleased to bolster their software and services with our first-rate CRM and loyalty solutions.
“Regulated markets are hugely competitive and Xtremepush has proven its worth in optimising and scaling customer’s loyalty engines and processes in these environments to realise greater engagement and ensure maximum lifetime value of players. We’re very confident that we’ll showcase this once again with EveryMatrix, via its clients, and to make them another customer for life.”
Kevin Furlong, Chief Product Officer, EveryMatrix, said: “Alongside our advanced turnkey platform technologies we have always partnered with best-in-class third-party suppliers such as Xtremepush providing added value to our customers.
“Combining our market-leading gaming infrastructure with Xtremepush’s powerful CRM technology will enable our customers to better understand their players, offer them even more personalised experiences and boost loyalty levels to name just a few benefits.”
Upcoming Enhancements
Xtremepush has outlined plans to further expand its offering for EveryMatrix after completing an initial launch phase. Among the additional services to be made available is Agentic AI, a solution designed to enhance marketing processes by introducing advanced intent and iteration, giving client teams greater capacity to focus on strategic and value-driven initiatives.
- Author
Daniel Williams
